Analysis and Comparison of Product Detail Pages on Paipai, Taobao, and Yoah

The ultimate goal of a shopping website is to facilitate transactions, and the product details page, as the page that carries product information, is the true starting point of the shopping process. Its content and presentation forms are all aimed at attracting buyers, stimulating their desire to purchase, ensuring a smooth experience throughout the process, and ultimately driving the buyer to "add the item to their cart." With this objective in mind, there are two key principles for planning a product details page.