**Theme:** "Inheriting Chinese Virtues and Promoting Shenzhen Spirit" Public Service Advertising Campaign
**Organizer:** Shenzhen Advertising Association
**Guidance Unit:** Shenzhen Market Supervision Administration (formerly Shenzhen Administration for Industry and Commerce)
**Eligibility:** Open to designers nationwide and enthusiasts of public welfare activities.
**Event Details:**
From April 22 to May 4, the Shenzhen Advertising Association will solicit designs for public service advertisements from designers across China. The association will ultimately select 40 works as winning entries, with a reward of 400 RMB per piece.
**Purpose and Use of Public Service Ads:**
We aim to promote traditional Chinese ethics and moral values through extensive publicity, encouraging society at large to inherit and uphold Chinese virtues, fostering a harmonious society.
**Design Reference Content:**
The design theme should revolve around Confucian classics advocating concepts such as "benevolence (ren), righteousness (yi), filial piety (xiao), loyalty (zhong), trustworthiness (xin), propriety (li), and forgiveness (shu)." Designs can be created as a series or as standalone pieces. Each design must include the original text, annotations, and source citation.
**Publication Locations:**
The public service advertisements will be displayed in outdoor public spaces such as elevator waiting areas, buses, subways, airports, border checkpoints, and other public venues.
**Poster Size:** Large quarto (420mm x 570mm).
**Originality and Copyright Notice:**
All participants must ensure the originality of their submissions and the legality of the materials used. Submitted works must be independently created by the participant, and must not be adaptations or derivative works. Participants must also guarantee that they will not infringe upon any third-party rights, including but not limited to portrait rights and reputation rights. Any legal risks arising from copyright disputes shall be borne by the participant (including, but not limited to, returning any prize money already awarded and compensating for other related losses). All submitted works must be original designs. If it is discovered that a work has been previously published or publicly displayed in any form, it will be deemed invalid, and no objections from the participant will be entertained. Once adopted, the designer or design agency's name may be retained, but the copyright of the work will belong to the Shenzhen Advertising Association. The Shenzhen Advertising Association reserves the right to use the work in any manner.
**Reference Design:**
See attached PPT file: "Shenzhen Public Service Advertising Preliminary Works."
Download link: [http://www.tallzhi.com/10844.rar](http://www.tallzhi.com/10844.rar)
**Participate in this task:**
[http://www.tallzhi.com/Task/10844/](http://www.tallzhi.com/Task/10844/)