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Because I have just started working in the SEO industry, I began by focusing on the work of link exchanges. I have also summarized and learned a lot about SEO optimization knowledge, which I shared on my blog. In the next phase, our company has organized a BD team to conduct comprehensive optimization and promotion work for a specific topic. Although this kind of work is very challenging for me and it motivates me to learn, I still feel quite lost, hehe! It might be because I haven't done this kind of work before and don't have a clear bottom line. Today, I read many experienced promotion experts' methods online, and I would like to share their experiences with you all. I look forward to writing my own promotion experience article in the future to share with everyone!
Before doing website promotion, some preparatory work needs to be done. That is, you must enrich your website content, complete all kinds of information, and design the website interface to make it comfortable to look at. The design does not need to be luxurious but should be simple and practical. With good content, you can attract users; otherwise, your visitors won't stay on your website for more than 20 seconds.
1. Website Optimization: Website optimization includes many aspects such as website structure optimization, content optimization, external link optimization, keyword optimization, etc. If the business owner doesn't understand these techniques, it's best to find a specialized service company or individual to do it. Currently, there are many companies and individuals online providing SEO services, but this industry lacks fixed standards. Therefore, some service providers may charge exorbitant fees. In such cases, it's important to consult widely and finally choose a company or individual with a good cost-performance ratio to sign a contract with.
2. Information Release: This refers to writing original articles yourself and then publishing them on websites related to your industry. Of course, you should also post them on your own website, and it’s best to include your website URL in the article. Finally, indicate the source of the article so that when others reprint it, they may visit your website incidentally.
3. Online Advertising: There is no denying that online advertising sometimes indeed brings customers to businesses. However, it's important to note that online advertising placement must be precise. For example, if you're selling domain names and hosting services, you should place ads on websites related to webmasters. You need to target the right audience, spending the least amount of money to gain the most benefits.
4. Offline Activities: Offline activities are also a good channel for website promotion. For instance, companies can host events, or even if you don't have the resources to host an event, you can sponsor relevant industry exhibitions or activities. You can join the list of event sponsors and place your website slogan or advertisement at the event site. For example, Haikou Forum (http://www.0898bbs.com) does a great job with weekly offline member activities, effectively keeping members active.
5. Search Bidding Ranking: Undoubtedly, participating in Baidu bidding ranking is the first choice for most enterprises for promotion. However, more and more companies are finding that there are many invalid clicks in bidding rankings, and monthly expenses far outweigh income. Of course, if used well, it can achieve unexpected results; otherwise, so many people wouldn’t be doing bidding rankings.
6. Instant Messaging Tools: Utilize personal instant messaging tools like QQ, MSN, etc., to create QQ groups, join relevant industry QQ groups, and appropriately share your website. Using instant messaging tools not only helps you make friends in the same industry and understand market trends but also promotes your website, achieving two goals with one action. Why not take advantage of this?
7. Question and Answer: The question and answer referred to here means going to websites like Baidu Knows, Sina Aiwen, Yahoo Knowledge, Soso Wenwen, etc., to answer questions. What kind of questions should you answer and how? First, find the category related to your industry, or search for keywords related to your industry or products, and then answer the questions posted by netizens one by one. Remember to leave your website address.
8. Friend Links: The importance of friend links is getting weaker now. Friend links basically bring little traffic, but they are still an indispensable element of website optimization. When looking for friend links, it's essential to find websites in related industries to exchange links. Don't have too many links; appropriate numbers are sufficient.