The progress of search engines is reflected in continuously providing users with higher quality content, while also placing greater emphasis on the timeliness of websites. Search engines will prioritize the latest news-related content at the top of their search results, especially for news searches. Once this is done well, it can also bring some traffic and customers to your site. How do you optimize the timeliness of your website? How can I get my news terminal page indexed by search engines faster? First, you must ensure the weight of your website in the search engine. Your site must have a good "collaborative" relationship with the search engine. Let the spiders frequently visit your site, or even stay there, and you have succeeded! This is mainly achieved through high-quality external resources to support your site. The web pages themselves should focus on simple code, include necessary tags, and maintain good links. There is one very important point: the name or directory of the news page. Try to use names like NEWS071109.HTML or 071109.HTML for your page files because these time-representative file names are an important condition for search engines to judge news. For special topics, search engines also like them because they possess uniqueness and timeliness. For catalog-based topics, search engines also favor them. Regarding content, H1 tags should be used where appropriate, and keywords should be bolded.
4. Light Optimization: When building your website, just inform your designer about the major principles of SEO (there are many articles online introducing SEO, so I won't go into detail here) and let him follow those principles. Don't over-optimize; doing so might have the opposite effect. Also, don't accumulate keywords or excessively add links to expand your external links. Many of my clients' websites have suffered greatly due to this, resulting in a reduction in search engine rankings when trying to find the cause.
5. Increase External Links: After a website has a perfect structure and possesses marketing features that are highly recognized by search engines, is that enough? Huang Xiangru believes it is far from sufficient. Even if the search engine recognizes your site, if you want it to highly recognize your site, external links are needed. External links also need to focus on quality. For a new site, don't worry too much about whether your external links are high quality. Just find sites with reasonable structures, no deceptive practices, and no excessive optimization to exchange links. These sites all have potential and may become high-weight sites in the future. If your site already has some weight in search engines, then when choosing external links, you should pay attention. Absolutely avoid linking with sites that have been penalized. Another point is not to be stingy with your links; appropriately link to some low-weight but high-quality websites. Be observant, and whenever you see a place where you can post your website's link, do so. But never post in guestbooks or forums filled with links. Additionally, join as many directories as possible. There are many excellent Chinese directories domestically, and joining foreign directory engines is also beneficial.