Author: MR. Li, Source: Original from this site, Browse: Release Date 09/02/23
The support for developing core competitiveness is the brand. A brand itself is the result of a comprehensive effect. In terms of benefits, it is the organic unity of social and economic benefits. In terms of elements, the formation of a brand requires four supporting points: first, content innovation; second, business operation innovation; third, scientific and technological innovation; fourth, talent innovation. In fact, the formation of a brand is a complex process, but the conclusion is simple, that is, these elements must all be present and produce a social "chemical reaction" in order to create a brand with vitality, thereby continuously enhancing the core competitiveness of development.
A declining brand refers to brands that have outdated content, shrinking audiences, lack of vitality, and are in the market decline phase. The four elements of a brand actually represent four stages of a brand's vitality: birth period, development period, maturity period, and decline period. Applying the "evergreen principle," allows old brands to remain youthful forever. Building a brand is a process of accumulation. Due to various factors, the washing and dyeing market, which had experienced two years of high-speed growth, encountered a cold wave in the first half of this year. As the inventory of washing and dyeing equipment manufacturers surged, the sales growth of a large number of franchisees and dealers was generally lower than the manufacturers' expectations at the beginning of the year, thus giving rise to the argument that "the washing and dyeing market is shrinking." However, while onlookers were eagerly discussing whether the washing and dyeing market was growing or shrinking, a new competitive landscape characterized by continuous market segmentation was forming. Some capable and far-sighted manufacturers had early perceived the market opportunity of diversified consumer demand and promptly enriched and improved their product lines, gaining popularity among consumers and taking the initiative in the new round of market competition.
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