In fact, all the problems are because now no one can teach us how to live. When traditional values collapse, social forms change, family structures disintegrate, the earth village appears, and the network prevails, the only thing that can teach us how to live is the media. And what the media teaches us is one message: "Buy, buy, buy! Consume as much and as quickly as possible, buy, buy, buy! The more, the better; the faster, the better!" This has become our highest guiding principle of life, and there is no longer any guidance for this hollow age of ours.