1. Google Reduces the Weight of Links in Rankings
Due to the widespread use of excessive link creation as a common tactic in black hat SEO, in order to prevent the negative effects caused by this behavior, Google has decided to reduce the weight of links in rankings and implement filtering or even banning penalties for websites.
Experts at Google pointed out that this approach is not absolute. Google is not simply reducing the effectiveness of all links but instead categorizing links into multiple tiers. For trusted websites, Google will continue to provide support, and the links from these sites will not be affected.
2. How Website Downtime Affects Your Rankings
Everyone knows that website downtime can impact your site's ranking, but how exactly does it affect your ranking? This involves two main aspects:
- Search engines are unable to access the site during the crawling process.
- Users encounter pages that cannot be opened after searching through search engines.
We speculate that search engines use a system: points deducted for behavior A * number of occurrences of behavior A + points deducted for behavior B * number of occurrences of behavior B + ... and then adjust the site's ranking based on the total points deducted during this period.
3. Google Incorporates Audio Information into Ranking Metrics
Google has consistently included various file formats on the internet into its ranking system, including pdf, xls, doc, txt, ppt, swf. Now, Google is adding a new file format — audio information.
Google stated that they consider audio information to be a very meaningful type of content. Various recordings will be indexed by Google and added to future audio query tools. Currently, the primary sources of these recordings include radio and television.
4. Link Building and Agriculture
Recently, a Google spokesperson indicated that they have discovered the future of link building by observing agricultural practices. They pointed out that by comparing link building with agricultural activities, the future of links will have the following three characteristics:
(1) No mutual linking between unrelated websites.
(2) Irrelevant topics within a website will not be linked together.
(3) The effect of mutual linking between multiple sites on the same server will be virtually eliminated.