The tickets for Apple's WWDC, which went on sale at 1:00 AM Beijing Time on Friday, were sold out in just two minutes.Since 2008, the tickets for Apple’s WWDC have not only been sold out every year, but the speed of purchasing tickets has become faster and faster each year. In 2010, it took eight days to sell all the tickets, in 2011 it was shortened to 12 hours, and in 2012 it took only two hours.As Apple announced the ticket sales time a day earlier, many developers had already prepared to snatch up tickets. Selling out within just two minutes indicates that people's enthusiasm for Apple's new product releases remains undiminished.This anticipation can be attributed to two main aspects: one is the expectation regarding the new versions of iOS and OSX under Jony Ive's leadership of software; the second is the anticipation of Apple launching new products. Some people speculated based on the colorful boxes and Roman numerals in this year’s WWDC invitation that the biggest highlight of the conference might be the iWatch, while others guessed that Apple might release a colorful version of the iPhone 5s.