On Apple's Tactics

The world of Apple has never been the world of the general public.

The advent of the iPod allowed this old apple to taste the sweetness of the mass market for the first time, and from then on, the heat wave turned into a whirlwind that could not be stopped. The release of iTunes and the launch of the iTouch made Apple suddenly realize that it had the ability to enter the field of handheld electronic products. However, this ability came quickly and would also disappear quickly. Mobile phones and handheld game consoles immediately responded sufficiently, not only gradually integrating all the functions of the iPod but also continuously squeezing the iPod's market with the advantages of their traditional businesses.

In 2008, when iPod sales hit a bottleneck, CEO Jobs encountered all of this. All along, he had been seeking revolutionary products to counteract the pressure brought by mobile phones and handheld game consoles, as well as the shortcomings of the iPod itself. It was not until last year when the iPhone was launched that multi-touch technology swept the globe.