Behind the scenes of Apple's store opening in China: sales in China expected to reach $1 billion next year

In August, Apple's retail store in Sanlitun, Beijing will open. Although the company remains as tight-lipped as ever, claiming that "we have never announced this news", its dealers are not at all secretive about it. A shop assistant at the Apple specialty store on the 3rd floor of New World Department Store in Beijing confirmed this information with certainty. This will be its first directly operated store in mainland China. Many Apple fans already believe that this store will be located in the "Sanlitun Village" project developed by Swire Properties with an investment of 4.8 billion yuan in Taikoo Place, Hong Kong. The latest news is that "this retail store will have three floors and a total area of 995 square meters," which is larger than people previously imagined.