Apple revealed that it would start to sell films in more countries through iTunes software. The second station is the UK, where Apple will provide products from four mainstream American film studios, namely Disney, Paramount, 20th Century Fox and Time Warner. Although the online selling has not officially started, there is no sign indicating that Apple will sell at a price lower than the market price of DVDs. There are rumors that Apple may provide various distribution modes including the lease mode which can only be watched once.