Apple unveils Apple TV, aka iTV

The iTV, which appeared before the public at a special press conference on September 12th of last year, was mentioned again today in Jobs' opening speech at the Macworld Expo, and of course, it is now officially launched.

First, the iTV has been officially renamed to "Apple TV." It appears as a silver-gray flat square box, measuring 19.7 cm long x 19.7 cm deep x 2.8 cm high and weighing 1.09 kg. Similar to the common Media Center devices available on the market, it essentially represents the hardware version of Front Row, but with an even cooler and more dazzling interface.