On November 13, 2008, NBA China announced a significant move in its Chinese market promotion: the launch of the new domain name, NBA.CN. Recently, NBA China Corporation purchased the new domain name NBA.CN and officially announced its activation today. The company stated that this is a signal of counter-cyclical attack amidst the financial storm, but did not disclose the price of purchasing NBA.CN. However, everyone can expect that a short domain name like nba.cn is sure to be extremely valuable!