Freedom transcends gravity Freddy: Gravity Set Me Free : Cool Larker - Sex Art and AD Blog

Freddy seems to be an Italian sportswear brand and appears to be an Olympic sponsor as well. They have their own unique way of shaping brand culture. Their belief is "Make a move, make it happen" (Take action, achieve your dreams). We've already introduced Freddy's highly appealing video in our previous article about the new human motion-inspired shoes, the Freddy Shoes Human Machine. In fact, their posters are also very dynamic and visually appealing, transcending the norm while maintaining elegance - a rare gem. This time, Freddy's theme is "Gravity Set Me Free" (Freedom transcends gravity) - I'm not sure if this translation fully captures the original meaning, so better interpretations are welcome.