Daily visits: By February 28, 2005, the daily visits to Pclady have reached 191,000.
Brand positioning: A professional women's website, providing integrated practical, interactive, and appreciative women's information and online added-value services for the public and industry.
Target audience: Fashionable, intelligent, confident, independent, and healthy new women aged 18-38; clients of women's products such as skincare, cosmetics, clothing, etc.
Service characteristics: Timely provision of practical information and guiding suggestions in all aspects of women's lives.
Service network: Guangzhou, Beijing, Shanghai.