The poster and slogan of "Yue Ji Self"

I still remember the impressive advertising slogan I saw on the platform when I went to Shanghai. Later, I noticed that it was for a women's magazine. Although I have never read this magazine, the slogan is indeed very clever and can resonate with young women. The slogan is gentle but provocative, yet it won't make you angry. The skill of the planner is evident. Attracting people with a sentence and then elaborating on it in detail without mentioning the magazine itself has a close relationship with the magazine's positioning as a confidante for women. These advertising slogans are very inspiring and effectively meet psychological needs.

These few slogans are among the most memorable ones in recent years and can even be regarded as mottos. There aren't many other memorable slogans, except for Microsoft's "Your potential, our motivation." A good slogan can leave a lasting impression on the public and create brand recognition — of course, some ads take the opposite approach, which will not be discussed here since everyone has heard about them...

When recalling the process of making "Princess Mononoke" introduced on 24 Frames, it was also due to an advertising slogan that took several months of deliberation before finally settling on three words: "Stay alive." These seemingly simple three words underwent such a long period of thought. And these three words elevate the theme of the film...