The brand is called Saint Louis.

Not a cigar brand, not cosmetics, nor a place name. Spirit of St. Louis (hereinafter referred to as S.O.S.L) is a legendary French brand specializing in outdoor adventure gear, encompassing products such as radios, portable speakers, watches, clocks, compasses, pens, tools, instruments, and outdoor equipment. The design inspiration for S.O.S.L comes from various spacecrafts and related products, such as leather flight suits, aluminum-filled cockpits, canvas materials, and colorful instrument panels – all of which serve as creative sources. A closer look at S.O.S.L reveals that it lacks the detachment of digital devices but exudes the refined quality of precision machinery. The difference lies in the essence: classical versus modern.

Overview of S.O.S.L Products