Three key links in the core occupancy rate of tourism brands

How to evaluate the core competitiveness occupancy of a "travel brand"? It can be divided into three major aspects:

First, the effectiveness of a travel brand is reflected in: recognition rate, purchase rate, repeat purchase rate, and referral purchase rate. For example, travel agencies and chain hotels. An increasing number of foreigners are getting out of Sanya Phoenix Airport with a printed paper in their hands, telling taxi drivers: Sheraton! The Sheraton here is the most typical representative.

Second, the charm of high-end travel brands is also reflected in the anticipated purchase rate. For example, some high-end resorts, hot springs, clubs, and luxury travels. There are relatively fewer consumers in China now only because of limited purchasing power. In fact, once they have money, many people will immediately enjoy these services. This is the anticipated purchase rate.

Third, market share. There are two broad categories for calculating market share: one is the target area, and the other is the target audience. These two large categories can also be further subdivided.

Therefore, while promoting the "travel brand," don't forget that evaluating the level of market share is a key standard for measuring a travel brand. If we describe a travel brand in simple terms, it would be - basically homogenous or similar travel products. Whoever sells well, sells at a higher price, and sells quickly in their target area or among their target customer base, they are the travel brand. Undoubtedly!