Recently, a netizen posted everywhere that a duck blood vermicelli shop on CaiXia Street in Nanjing was very "special". The female boss was as pretty as Xi Shi and the duck blood vermicelli also tasted good. "Duck Blood Xi Shi" thus became famous, and many netizens went there for its name, which made the business of the duck blood shop better.
This is a story about a couple who started their business in a small store of 11 square meters. It was almost zero-cost successful marketing in the "attention economy" era.