Recently, reporters visited rosewood markets and furniture stores and found that in order to cater to the preferences of new consumer groups, many rosewood manufacturers have already begun to try to improve and innovate on traditional rosewood furniture. With the increasing number of post-60s and post-70s rosewood consumer groups, many rosewood enterprises have begun to think about how to improve while inheriting traditions, making it closer to the living environment and habits of modern people, and hoping to细分the rosewood market through this.
The demand for rosewood is becoming younger
In some rosewood markets and rosewood furniture stores, the number of young consumers is gradually increasing. A salesperson of a rosewood brand told reporters that many consumers who visit rosewood furniture stores are now post-70s. These consumers love the material, craftsmanship, and culture of rosewood. With the accumulation of experience and financial resources, their demand for innovative rosewood furniture is increasing day by day. However, in the eyes of some young consumers, the traditional hardwood furniture produced by most manufacturers has no change, is too rigid, and inconvenient to use. They hope to buy some novel and unique rosewood furniture. Industry insider Fu Junmin introduced that the selection of materials for innovative rosewood is no less than that of traditional rosewood. Good brands all use high-quality red sandalwood, rosewood, etc., for processing and production. General Manager Yang Bo of Yuanhengli told reporters that innovative rosewood does not mean inferior materials. It only improves and innovates in terms of furniture size and appearance patterns, making it more in line with the aesthetic taste and living habits of modern people.
The demand for rosewood is becoming younger, and innovative rosewood has become a hot item
Reporters also learned that the price of innovative rosewood is related to the selected materials and adopted craftsmanship. The price of innovative rosewood will not exceed that of Ming and Qing court classical furniture, but compared to classical rosewood furniture made in modern times, the price of carefully selected materials and finely crafted innovative rosewood may not be cheaper than classical rosewood furniture. Yang Bo stated that the prospects of innovative rosewood are bright, and the market is growing because the demand is growing. First, customers from high-income families among the high-end population are gradually increasing; second, as the taste of enterprise operators improves, they increasingly favor Chinese-style high-end furniture when creating high-end clubs and five-star hotels; third, rosewood furniture is gradually entering the global perspective and gaining recognition in the global market, and this group prefers innovative rosewood more suitable for modern life, with a very broad future market.
A certain rosewood dealer, Pan Haiying, also believes that the Chinese furniture market currently remains diverse and competitive. Among all furniture sales, the market share of rosewood furniture is very low, and there is still a vast market space to expand. In competition, innovative rosewood furniture helps achieve brand differentiation, and its advantages will become increasingly prominent, with a very optimistic market prospect.
At the same time, from the aspect of the demand volume for rosewood furniture, I believe that consumer demand will increase significantly, the price of rosewood furniture will continue to rise, high-quality rosewood raw materials will become increasingly scarce, and low-end materials will increase year by year. Moreover, due to the increase in market demand, small-scale production enterprises are increasing year by year, and the waste of raw materials will be inevitable, leading to a polarization of product quality. After all, the production process of rosewood furniture has the characteristic of an ivory tower, which will make rosewood consumers become mature and rational, and branding will dominate.
Innovation must inherit traditional culture
So-called innovation is not the accumulation and piecing together of classical elements, but rather innovation from the perspective of traditional Chinese thinking. Before innovating, first, we need to restore things to their original point, reveal their true nature, follow its development path, clarify our thoughts, and then talk about innovation. Senior industry insiders expressed that modern classical furniture also inherits the spirit of traditional culture, while incorporating certain elements suitable for the aesthetic tastes of modern people according to the development of modern society. Although there are new aspects, this does not affect the spiritual connotation of traditional culture. We cannot underestimate the aesthetic taste of modern consumers. How to integrate modern home furnishings with classical furniture, each consumer will interpret differently based on their different experiences and cultivation.
Industry insider Yang Bo indicated that the entire rosewood industry is now facing another important turning point. Facing such an opportunity, the entire rosewood industry should act accordingly, create good products, maintain the market well, cherish scarce materials, and make every product into a timeless masterpiece. Currently, the market demand for traditional old-style furniture is expanding, and doing a good job of inheritance is an old topic for the entire industry. Enterprises must also emphasize innovation and develop and design rosewood furniture suitable for the practical and aesthetic characteristics of modern people. Continuously enhance their internal strength and make furniture with ample charm and collectible value. (Editor Tian Tian)