Recently, the reporter visited rosewood markets and furniture stores and found that in order to cater to the preferences of new consumer groups, many rosewood manufacturers have already begun to try to improve and innovate on traditional rosewood furniture. With the continuous increase of post-60s and post-70s rosewood consumer groups, many rosewood enterprises have begun to think about how to make improvements while inheriting traditions, making them closer to the living environment and habits of modern people, and hoping to细分the rosewood market through this.
The demand for rosewood is becoming younger
In some rosewood markets and rosewood furniture stores, the number of young consumers is gradually increasing. A salesperson of a rosewood brand told the reporter that many of the consumers browsing rosewood furniture now are from the post-70s generation. These consumers love the material, craftsmanship, and culture of rosewood. With the accumulation of experience and wealth, their demand for innovative rosewood furniture is increasing day by day. However, in the eyes of some young consumers, the traditional hardwood furniture produced by most manufacturers now has no change, is too rigid, and inconvenient to use. They hope to buy some novel and unique rosewood furniture. Industry insider Fu Junmin introduced that the materials used in innovative rosewood are not inferior to those of traditional rosewood. Good brands all use excellent materials such as rosewood and padauk for processing and production. Yang Bo, general manager of Yuanhengli, told the reporter that innovative rosewood does not mean inferior materials. It only makes improvements and innovations in the size and appearance patterns of the furniture, making it more in line with the aesthetic tastes and living habits of modern people.
The demand for rosewood is becoming younger and innovative rosewood is becoming popular
The reporter also learned that the price of innovative rosewood is related to the selected materials and adopted techniques. The price of innovative rosewood will not exceed that of Ming and Qing court classical furniture, but compared with classical rosewood furniture made in modern times, the price of carefully selected materials and finely crafted innovative rosewood may not be cheaper than classical rosewood furniture. Yang Bo said that the prospects for innovative rosewood are bright, and the market is getting bigger because the demand is increasing. One reason is the increasing number of customers from high-income families; another is that with the improvement of enterprise operators' taste, when creating high-end clubs, five-star hotels, etc., there is an increasing preference for Chinese high-end furniture; thirdly, rosewood furniture is gradually entering the world stage and gaining global market recognition, and this group of people prefers innovative rosewood that suits modern life better, with a very broad future market.
A rosewood dealer, Pan Haiying, also believed that the current Chinese furniture market still has a wide variety of categories and fierce competition. Among all furniture sales, the market share of rosewood furniture is very low, and there is still a vast market space to be expanded. In the competition, innovative rosewood furniture helps achieve brand differentiation, and its advantages will become increasingly prominent, with a very optimistic market prospect.
At the same time, from the perspective of the demand for rosewood furniture, I believe that consumer demand will increase significantly, the price of rosewood furniture will continue to rise, and high-quality rosewood raw materials will become increasingly scarce, while low-end materials will increase year by year. Moreover, due to the increase in market demand, the number of small-scale production enterprises is increasing year by year, which will inevitably lead to waste of raw materials, and product quality will inevitably show polarization. After all, the production technology of rosewood furniture has the characteristic of being an ivory tower, which will make rosewood consumers more mature and rational, and branding will dominate.
Innovation must inherit traditional culture
So-called innovation is not the accumulation and patchwork of classical elements, but innovation from the perspective of traditional Chinese thinking. Before innovating, first, one should return things to the original point, restore their original appearance, follow its development path, clarify the思路, and then talk about innovation. Industry insiders said that modern classical furniture also inherits the spirit of traditional culture, while according to the development of modern society, it integrates certain elements suitable for the aesthetic tastes of modern people. Although there are new places, this does not affect the spiritual connotation of traditional culture. We cannot underestimate the aesthetic taste of modern consumers. How to integrate modern home furnishings with classical furniture, each consumer will interpret differently based on their different experiences and literacy.
Industry insider Yang Bo said that the entire rosewood industry is now facing an important turning point. Facing such an opportunity, the entire rosewood industry should act appropriately, create good products, maintain the market well, cherish scarce materials, and make every product into a timeless masterpiece. Currently, the market demand for traditional old-style furniture is expanding, and doing a good job of inheritance is a long-standing topic for the entire industry. Enterprises should also pay attention to innovation and develop and design rosewood furniture suitable for modern people's practical and aesthetic characteristics. Continuously enhance their internal strength and make furniture with rich flavor and collectible value. (Editor Tian Tian)