At present, with the continuous improvement of consumers' brand loyalty, the market share of children's clothing wholesale has relatively declined in recent years, while the market share of children's clothing brands is steadily increasing. The overall trend of rising raw material and labor costs means that children's clothing brand enterprises must abandon extensive management models. By transforming and upgrading, they can turn cost increases into momentum for industrial enhancement, improving production efficiency and the brand value of children's clothing brands. According to Kidsnet.cn (www.kidsnet.cn), for children's clothing brand enterprises that have relied on wholesale to get started and wish to further expand, transformation is inevitable, and encountering confusion during the transition period is also inevitable.