Under the influence of elements such as the prevailing trend of low-carbon economy, the threat of inflation, the increase in labor and raw material costs, changes in market structure, and real estate market regulation, how will the home industry develop?
The May Day long weekend has already passed more than twenty days ago. During that May Day long weekend, the home market witnessed an intense "promotional battle". In just three short days, merchants made a fortune, and good news kept coming from all major retailers and brand manufacturers. The bustling sales scene is still fresh in people's memories.
The upcoming Dragon Boat Festival long weekend is also approaching. As the last small holiday of the first half of the year, it is extremely precious for major merchants. Although the Dragon Boat Festival has not yet arrived, as soon as June began, the home market gave a clear sense of "smoke of war". After nearly a month of calm, the market is bound to take advantage of the Dragon Boat Festival to see another burst of activity. Before the arrival of the Dragon Boat Festival, reporters conducted an early reconnaissance of the home market.
Merchants have high expectations for this Dragon Boat Festival "cake"
Although after May Day, home building materials malls and brand stores welcomed a period of "silence", the upcoming Dragon Boat Festival long weekend can still be an opportunity to boost domestic demand and drive holiday home sales again. From the information currently gathered by reporters from various home markets in the provincial capital, many home and building materials malls and brand stores have already formulated promotional plans suitable for the Dragon Boat Festival long weekend. Based on the experience gained from the previous May Day promotions and the integration of promotional information, industry insiders have all expressed optimism about the sales prospects for the Dragon Boat Festival.
According to investigations by reporters, although the Dragon Boat Festival has not yet arrived, many merchants in the market have already launched their "Dragon Boat Festival plans", showcasing their promotional activities for the Dragon Boat Festival long weekend early to capture consumer attention, extend the timeline, and expand sales. At East Asia Home, reporters found that in addition to numerous promotions on various types of home products, this year’s Dragon Boat Festival theme activities have added quite a bit of novelty. East Asia Home, starting from the actual needs of customers, offers gifts of home appliances when a certain amount of home products are purchased, including large appliances like televisions and air conditioners. Meanwhile, at Fuya Home, reporters saw that the promotional activities targeting the Dragon Boat Festival long weekend were very prominent. To seize the Dragon Boat Festival market, they even put up eye-catching banners offering "up to 30% cash back after furniture purchase discounts".