In recent years, Chengdu's wedding industry has entered a period of accelerated development. There are more than 500 registered wedding companies throughout the city. In sharp contrast to the booming wedding market, there is a very tight supply of professional talent in Chengdu's wedding industry, with a人才shortage of about 3,000 people.
To fill this gap, the Provincial Wedding Association will launch the "Phoenix Tree Project", which will introduce students majoring in film and television performance into the wedding industry. The aim is to help 5,000 college students find employment in the wedding industry within five years.