In traditional concept, a watch has only one main function - "timekeeping". However, in foreign countries and economically developed areas such as Beijing, Shanghai, and Guangzhou, the timekeeping function of watches has long been weakened. Instead, it is regarded as a piece of art, becoming a symbol of one's identity, status, and taste.
Nowadays, an important matter for weddings in Shanghai is to buy a pair of expensive brand-name couple watches. In negotiation tables, when both parties shake hands, the person wearing a "Longines" would be considered more tasteful than the person wearing a "Tissot." This international trend has gradually permeated into the high-income population.
In the "Top Ten World Famous Watches Ranking" selected by Hong Kong, "Cartier" ranked 7th, and "Rolex" ranked 9th. "Omega" ranked 4th in the "Top Ten Good Watches" ranking outside the "Top Ten Famous Watches."