On May 27, the Beijing Administration for Industry and Commerce and health department conducted a surprise inspection of Zhang Wuben's "Wuben Hall." As of now, all "Zhang Wuben reservation" services at Wuben Hall have been suspended...
From being a laid-off worker from a textile factory to becoming a famous Chinese medicine "master," Zhang Wuben has gone through 13 years. During these 13 years, Zhang Wuben never stopped "making efforts." He was eloquent, selling goods and health supplements, attending correspondence courses. In 2007, he met an important person who knew the market well and was in the wellness product business, and his fate changed. He later became a "miracle doctor." How did Zhang Wuben become a "miracle doctor?" Why did this important person "help" him?
Zhang Wuben studied "medicine." Investigations revealed that after he was laid off, he assisted in promoting health supplements. In 2000, Zhang Wuben attended a correspondence course at the Beijing Normal University Continuing Education College, majoring in "Traditional Chinese Medicine." It was a self-study program with open-book exams. However, Zhang Wuben truly appeared as an "expert" three years ago when he was hired to give lectures in the community due to his strong communication skills. During this phase of giving lectures in the community, Zhang Wuben met a person named Tang Yanfei.
"Tang Yanfei said that since he met Zhang Wuben in 2007, he had been trying hard to package and promote Zhang Wuben," revealed a person involved in the packaging and promotion of Zhang Wuben. In 2007, Tang Yanfei, then vice president of Zhongao Company, started packaging Zhang Wuben, but it wasn't very effective until two years later when someone joined the team—publisher He Xiongfei.
Who is He Xiongfei? In the 1990s, he was called the first private publisher in China. He excelled in planning and publishing "academic" books and was hailed as the most influential private publisher in China. It is claimed that he launched cultural celebrities such as Wang Guozhen, Yu Jie, Kong Qingdong, and Mo Luo.
After Zhang Wuben became famous, media investigations uncovered He Xiongfei behind the scenes. He was considered the main planner behind Zhang Wuben's sudden rise to fame. As a planner, He Xiongfei said that he gave Zhang Wuben's book a slogan-like title: "Eat Your Way Back to Health." The book "Eat Your Way Back to Health" was published in November 2009.
In 2010, Zhang Wuben's two television appearances (on Beijing TV and Hunan TV) made him truly famous. In February, March, and April of this year, Zhang Wuben appeared three times on Hunan Satellite TV's talk show "Baike Quanshu." His humorous and witty speech and innovative health perspectives attracted countless fans.
An informed source estimated that by the end of this year, the income generated by Zhang Wuben would not be less than 100 million yuan. He Xiongfei said that after Zhang Wuben's book was published, Wuben Hall earned the largest share, Zhang Wuben earned the middle share, and he earned the smallest share. But he was quite satisfied, "Making several million yuan isn't like a pie falling from the sky? Who would have thought it would be so popular?"
Source: http://www.jnlagua.com/thread-367-1-1.html