Why should information be released for free (http://www.xinxiwang.asia/)? The owner of the fast food restaurant said that when the fast food shop opened in May this year, considering that there were already many fast food shops in Nanning and it would be difficult to open up the market without its own characteristics. After brainstorming, they came up with a creative way of doing business: releasing life-related information for customers for free on both walls inside the store. This way, they could help customers in need and attract potential customers.
Releasing information for free is actually just a small effort. As long as you put your mind to it, finding some useful information shouldn't be too difficult. Moreover, it almost doesn't cost anything, and posting the information in the store is not a labor-intensive task. It's quite obvious that the free information has achieved a "four ounces move a thousand catties" effect.
Firstly, this "small favor" can enhance the value of the store. In business, the key lies in "having what others don't". While other merchants focus on how to beautify their stores, this merchant takes a practical approach, thinking about what customers want and providing what they need, making their store more valuable.
Secondly, such free information can become an added value of the product. This kind of "you consume and I provide free information" business model is undoubtedly a promotional tactic. Sometimes, the free and practical information is even more attractive than the "main product" in the store. Customers who want to frequently check out this "add-on" naturally become repeat customers.
In reality, there is no lack of business opportunities; what's lacking is the ability to discover them. When we think about those merchants who are at their wits' end, always relying on gimmicks and hype to try to attract customers, isn't it clear who has the upper hand?
For more free information releases, visit the Free Information Release Network: http://www.xinxiwang.asia/