1. Explanation of Trademark Design Research
A logo is not merely a combination of graphics or text; it is a standardized visual symbol created for a company based on its organizational structure, industry category, business philosophy, while fully considering the target audience and application environment of the trademark. Before designing, it is essential to have an in-depth understanding of the company, including its business strategy, market analysis, and the basic intentions of the top leadership. All these factors are the primary basis for trademark design development. Understanding competitors is also a crucial step since the main function of a trademark is identification, which is established on a thorough grasp of the competitive environment.
2. Mining of Trademark Design Elements
Mining elements serves as further preparation for the design and development process. Based on the analysis of research results, the structural type and color orientation of the trademark can be refined. The spirit and characteristics that the trademark should embody are listed, relevant graphic elements are explored, and the goals of trademark design are identified. This ensures that the trademark design work is targeted rather than being a random combination of text and graphics without clear objectives.
3. Trademark Design Development
With a comprehensive understanding of the company and a full grasp of the design elements, design development work can proceed from different angles and objectives. Through the designer's interpretation of the trademark, imagination is fully utilized, and various presentation methods are employed to integrate design elements into the trademark design. The trademark must achieve profound meaning, distinct features, grand design, stable structure, and appropriate color matching suitable for the enterprise, avoiding clichés or generalizations. Different trademarks may reflect different focuses or appearances. After discussion, analysis, or modification, the trademark that suits the enterprise can be found.
4. Trademark Design Refinement
The trademark confirmed during the proposal stage may still have some imperfections in detail. Through standard drawing of the trademark, size adjustments, black-and-white application, line usage, and other presentation format corrections, the use of the trademark becomes more standardized. Meanwhile, the characteristics and structure of the trademark remain intact when used in different environments, achieving unified, orderly, and standardized communication.
Source: Professional Trademark Design http://www.08vi.com/sbsj1.htm