The keyword for used forklifts has finally made it to the second page of Google, but this is not enough for me. My goal is to have it appear on the first page of Google, which is our client's requirement and also our commitment to them. It's not an easy task to rank well for this keyword because the used forklifts page is different from other pages like used loaders, used rollers, or used cranes. The page rank (PR) value for this webpage is 0, and the used forklifts page was once penalized by Google, disappearing entirely from the search results for a period of time. Moving forward, getting this keyword to the front page will require more time, effort, and increasing difficulty. The only thing we can do now is to find more webpages with higher PR values to use as inbound links!