I have been working on the two keywords "foot bath" and "foot bath franchise" for a while now, focusing on search engine optimization (SEO) for Baidu. The keyword "foot bath franchise" has already been optimized, but the landing page is not the one I originally wanted; instead, it's a subpage. This has left me quite frustrated because the homepage carries the highest weight in search results, especially for Baidu. The homepage is often given much higher weight than other subpages. Therefore, even though this subpage has been optimized, achieving a good ranking is still relatively difficult.
So, I made some adjustments to the website's URL structure, changing all default URLs to a unified URL and ensuring that all URLs pointing to the site are consistent. The purpose of this is to increase the homepage's weight and use the homepage as the landing page for the keywords "foot bath" and "foot bath franchise." After reviewing some competitors' sites, I noticed that they don't have many incoming links related to these keywords, yet they still rank relatively high. This suggests that the competition for the keywords "foot bath" and "foot bath franchise" isn't too intense, with "foot bath" being slightly more competitive than "foot bath franchise." This can be seen from the nature of the websites displayed on the first page, most of which are industry-related sites about foot baths.
Now, the entire homepage URL of the website has been unified under http://www.shdtd.com. If this page is assigned weight, it should be relatively high. To my delight, the keyword "foot bath franchise" has not only performed well on Baidu but also achieved a good ranking on Google. I believe that with effort, optimizing the keyword "foot bath" won't be particularly difficult either. I hope to see results soon!