On November 10th, within the Tsinghua University campus, as one of the top ten global tire manufacturers, Kumho Tire systematically presented its future-oriented tire design philosophy and concepts to students majoring in automobile and design, as well as car enthusiasts for the very first time. The experts from Kumho also closely interacted with the students regarding the development of car and tire designs in today's era. Kumho experts stated that tires play a crucial role in the comfort, safety, and stability of driving and riding experiences. With continuous advancements in tire research and development, while meeting these needs, how to balance aesthetics has become a new research topic.