"The Beijing sea cucumber market went crazy before this year's Mid-Autumn Festival. Since September, the average daily sales of our Gongpin Sea Cucumber Chaoyang District flagship store alone have reached twice that of the same period last year," a staff member of the Beijing direct sales flagship store of Gongpin Sea Cucumber told reporters. With the arrival of the Mid-Autumn Festival, many people now choose high-end natural health care products as gifts for the Mid-Autumn Festival. Although the "problem blood swallow incident" earlier impacted the hot sales of bird's nest, sales of sea cucumbers, abalones, and caterpillar fungus in all major stores since September have shown significant growth, especially gift sea cucumbers, which stand out in the Beijing Mid-Autumn Festival gift market.
The trend of high-end Mid-Autumn Festival gifts is becoming increasingly apparent. For a long time, giving mooncakes has been the absolute mainstay of Mid-Autumn Festival gift-giving, but with the continuous rise in consumption levels, residents of Beijing are gradually showing a tendency towards higher-end choices when selecting Mid-Autumn Festival gifts.