Recently, a post on Weibo, Taobao and many other forum websites entitled "The Overwork Death of a Taobao Crown Seller" has gone viral. A 25-year-old woman from Jiangyin was doing online sales of home textiles in Haimen, Nantong. She had reached the crown level, but unexpectedly dropped dead in her house. Her body was discovered decomposing several days later. The police have ruled out the possibility of homicide.