As a man, face is the most important! There are more and more men who love beauty. In the market, some beauty salons have specially set up "men's area", and male customers account for one third of the total. Male customers will be a new force in the beauty market. Different from female customers who have "radical" plastic surgery such as mandibular angle resection and rhinoplasty, male customers are obviously more enthusiastic about "peripheral" beauty such as skin care and acne removal. Age, occupation and other factors have become the main driving force for men to pursue beauty.