International Vegetarian Union Print Ad: Vegetable Anatomy
November 12, 2009 by Soxiqi - Leave a Comment - Read Comments
This is a creative print ad from the International Vegetarian Union (IVU) titled "Anatomy." It opens up the belly to reveal what's inside: celery, leeks, eggplants, cauliflower, apples, carrots, ginger... The cauliflower lungs and ginger intestines look incredibly realistic! When you have nothing to do at night, open up your belly and take a look at your black heart.
A person's diet cannot be separated from vegetables, and even eating completely vegetarian poses no problem. This print ad clearly conveys the message "Vegetables are all your body needs."
IVU-Man
IVU-Woman
Advertising Agency: JWT Kuwait.
Creative Directors: Alessandro Antonini, Mark Makhoul.
Photographer: Tommy Morris.
Post-production: Nabil Kamara.
Release Date: August 2009.