He Cha E-commerce Trading Platform is the only designated online trading platform of Peking University Tea Culture Economics Research Institute and Fujian Tea Culture Research Association. It engages in the online sales of tea, tea sets, health teas, beauty teas, healthy drinks, West Lake Longjing tea, Da Hongpao, Wuyi Rock tea, Anxi Tieguanyin, Dongting Biluochun, Huangshan Maofeng, Liu'an Guapian, Yunnan Pu'er tea, jasmine tea, Junshan Yinzhen, Lushan Yunwu, Qi Hong, Dongding Oolong, teapots, zisha, green tea, black tea, oolong, dark tea, white tea, yellow tea, and flower tea. It also advocates and spreads tea culture and tea knowledge.