Hecha E-commerce Trading Platform is the only designated online trading platform by Peking University Tea Culture Economics Research Institute and Fujian Tea Culture Research Association. It engages in the online sales of tea, teaware, health teas, complexion-enhancing teas, healthy beverages, West Lake Longjing tea, Dahongpao, Wuyi Rock tea, Anxi Tieguanyin, Dongting Biluochun, Huangshan Maofeng, Liu'an Guapian, Yunnan Pu'er tea, jasmine tea, Junshan Silver Needle, Lushan Cloud Mist, Qihong, Frozen Summit Oolong, teapots, purple clay products, green tea, black tea (red tea), oolong tea, dark tea, white tea, yellow tea, and scented tea. The platform also advocates and spreads tea culture and tea knowledge.