The beauty industry has a low threshold and high profits, attracting many investors to rush in. However, it is also a high-risk industry since it involves skin care. Any small mistake can easily lead to customer disputes and lawsuits, which makes many investors hesitate. Nevertheless, this is an industry with extremely high returns on investment. More and more successful beauty salon operators have realized that joining a franchise chain has become an inevitable trend in the development of the beauty industry. Selecting the right franchise chain headquarters is the key to success.
In recent years, the vigorous emergence and development of beauty salons further proves the tremendous opportunities brought about by the great success of social and economic development for this industry. However, not all enterprises can seize these opportunities. The same applies to beauty salons; the success of a beauty salon largely depends on its operation model. Here we must mention two typical examples: "Jingluhong" and "Zhuangjialiren." According to available information, "Jingluhong" started promoting the concept and operation mode of brand franchise chains since 1999 and now has over 350 franchise beauty salons. On the other hand, "Zhuangjialiren" opened seven beauty salons within a year and boasts tens of thousands of members. Their business strategies are worth paying attention to and should serve as a valuable reference for investors interested in the beauty salon business.
Professionalized Technology + Standardized Service
The beauty industry is a very special sector. Although the entry barrier is low, without exquisite technology, creative design, and perfect service, it's hard to ensure customers' safe pursuit of beauty. Long-term survival in this industry would then be quite challenging. Regarding this point, Wang Lei, the general manager of Zhuangjialiren Beauty and Hairdressing Co., Ltd., openly admits that she initially entered this industry purely out of her love for beauty. However, starting a business is never easy. She has experienced the closure of six beauty salons, increasing from an initial 18 square meters to later 80 square meters, yet still failing to escape closure until she found the path of professionalization. By "professionalization," she refers to advanced beauty and hairdressing equipment, relentless pursuit of technical excellence, ever-changing designs, innovative creativity, and impeccable services. It also includes having top-notch professionals in the beauty field. According to Wang Lei, to ensure professionalism, they start with the products, adopting a direct procurement method from product manufacturers to guarantee reliable product quality. Additionally, all beauticians have passed technician exams and were directly interviewed and hired by the company's chief beauty director. Moreover, all beauticians provide services under a nameplate system.