Business Gifts - The Gateway to Emotions
The custom of giving gifts is nothing new. When it comes to gifts, people often think of festivals and celebrations first. However, in today's commercial affairs, giving gifts also plays a very important role. According to statistics, in the United States, more than 50 million business gifts are given each year, with a total value of $926 million.
Commercial gifts, which Americans call special advertising, are the most direct form of advertising for promotional marketing, brand communication, and corporate image building. A suitable gift not only conveys goodwill but also unconsciously accepts the advertisement, achieving either a publicity or promotional effect, indeed favored by many merchants. Shanghai Shangqi Gift Company specifically categorizes business gifts into four types: meeting gifts, public relations gifts, promotional gifts, and celebration gifts, almost covering all purposes and forms of gifts, greatly benefiting companies during their business operations.
Why Do Business Gifts Exist?
Shangqi believes that giving gifts is a way to thank customers and further strengthen existing relationships. Many smart companies frequently dine with customers after they regularly purchase goods or give gifts after other activities. Business gifts serve as advertisements, expressing gratitude while reinforcing and strengthening the good relationship between the company and its customers. Promotional gifts can boost product sales and deepen brand impressions. If the customer keeps the gift longer, the advertising effect will be more lasting and profound.
Business Gift Giving Techniques
Business gifts are a purposeful advertising and promotional tool, different from mass media advertising. Companies of all sizes expect their gifts to be seen as personal in nature. Staff at Shangqi Gifts excel at using direct and personal promotional methods, helping clients devise practical and effective gift-giving plans.
To ensure that the gift-giving plan achieves its intended purpose, this includes selecting the recipient, deciding on the type of gift based on different recipients, whether to engrave names on the gift, when and how to distribute the gifts, and of course, choosing one or multiple gifts for presentation.
Which Gifts Are More Popular?
Among thousands of products, are there any suitable gifts for different companies? Shangqi believes that office supplies as gifts are the most popular among both large and small companies. According to Incentive Marketing magazine’s survey, office supplies and desk decorations come in 13 series, including pen series, diaries, calendars, briefcases, folders, paperweights, address books, etc.
Additionally, trendy and fashionable gifts are also highly sought after, with the gift industry launching new products almost every year to meet the market's demand for innovation and change.
How to View Business Gifts
In the U.S., popular business gifts do not exceed $25. At Shangqi, this price range starts from just above 5 yuan. Giving business gifts expresses the company's gratitude without making the recipient feel awkward. As wholesalers say, "Gifts don't have to be big; what matters is letting customers know you have them in mind."
Many factors determine a company's expenditure on gifts, one of which is the company's policy, another being the company's overall operating condition. During tough times, a company may keep the number of gifts unchanged but reduce spending per item; or reduce the number of gifts and increase the value, sending fewer gifts to select recipients. Of course, during prosperous times, the company has more flexibility in choosing gifts.
Timing the Gift Giving
Most gift givers believe that choosing the right time to give gifts is quite important. According to Shangqi's latest survey, for most companies, choosing Chinese New Year, New Year's Day, Mid-Autumn Festival, and Christmas remains the most popular approach, but some choose the company's anniversary, company meetings, public relations, promotions, or personal birthdays.
Some companies are accustomed to personally handing out gifts to customers face-to-face, such as at trade shows, promotions, or order placement meetings. A spokesperson from an American manufacturing company said: "We choose gifts related to our production line. When customers visit the factory, we use gifts to attract them. Our gifts remind them of the visit, and the gifts can be taken home. Steak knives are excellent gifts for us because they are made from materials we produce ourselves. At ordering meetings, we give stainless steel pens as gifts, engraved with our company logo. This will make customers always remember our company, and they take pride in carrying such a high-quality pen."
What Are the Benefits of Business Gifts?
According to Shangqi's survey, 47% of respondents believe that business gifts are very effective in thanking customers and developing business, 39% believe they are somewhat effective, and only 2% believe they are ineffective.
When evaluating the effectiveness of mass media or business gifts, accurately measuring their effectiveness may be difficult. Giving gifts isn’t necessarily for promotion; the benefit of business gifts reminds us of the purpose of saying "thank you."
A professional manager's statement is quite representative: "I think the effectiveness depends on the usefulness of the gift to the recipient. If the gift disrupts the neatness of the desk or is completely useless, the gift might have a negative effect. If the gift is often used, the customer will frequently think of the giver or the company that gave the gift."
Key Points for Giving Business Gifts
Based on years of experience, Shangqi Company has summarized the following key points for companies considering implementing a gift distribution plan:
1. Choose gifts of different values according to different recipients.
2. Carefully select gifts based on the interests of the recipient.
3. Choose the best time to give gifts to leave a deeper impression.
4. Ensure the gifts are of high quality, practical, and durable.
5. Make the gifts as personal and exclusive as possible.
6. Package the gifts beautifully and attractively.
7. If possible, distribute the gifts personally or through a messenger.
8. Choose different occasions for giving gifts based on their use, such as delivering gifts for home use directly to the recipient's home rather than the office.
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