The decoration of a tea shop mainly highlights the characteristics of tea business, making customers feel a sense of harmonious beauty. The tea shop's decoration is divided into external and internal decoration. External decoration mainly attracts customers to browse in the store, while internal decoration aims to stimulate customers' purchasing motives.
External decoration includes the following elements:
1. External Shape: The external shape must highlight the refined and refreshing features of "tea."
2. Signboard: The signboard serves as a permanent advertisement. It should arouse the curiosity of consumers, attract their attention, and be easy for them to remember. It also reflects the style of the tea shop. Most tea shops adopt a traditional style, with a rectangular plaque using black lacquer as the background color and gilded characters as the main feature, often written by celebrities and carved, giving an impressive and solemn appearance. Alternatively, it can be made with clear varnish to show the natural wood color, with inscriptions from celebrities carved and painted green, creating an ancient and elegant atmosphere. Another option is to use modern decorative materials to create large transparent lighting inside, with prominent characters outside, forming a modern-style signboard. The specific design depends on the location of your business.
3. Couplets: A good couplet can better reflect the cultural and artistic atmosphere of the tea shop.
4. Display Window: The display window is the first exhibition hall of the tea shop, directly stimulating consumers' desire to purchase. The display windows should be designed larger if possible, displaying attractive teas such as fresh-kept tea, scented tea, or health teas that have been well-advertised. A few teapots can also be placed, and some visually appealing teas can be brewed in transparent glass cups. Change the varieties every few days. The lights inside the display window should be bright, and the arrangement of tea, teapots, and tea water should form a beautiful picture, constantly changing.
5. Shop Entrance: The entrance of the tea shop should be as wide as possible, with good lighting, while also considering safety.
6. External Lighting: The external lighting of the tea shop must be bright, preferably white or green, not red. Using one or two green spotlights can enhance the appeal of the tea shop.
7. Shop Name: The naming of the tea shop mainly reflects the harmony between the operator's personality and tea culture. Choosing a good name is crucial. Traditional old brands can be used, or names can be created based on the characteristics of tea combined with the operator's thoughts, or experts in tea culture can be invited to come up with a good name. For example, "Wu Yutai Tea House," "Xinyu Tai Tea House," "Mantangxiang Tea House," "Xianshan Tea Shop," "Green Tea World," "Five Blessings Tea Art Gallery," and "Tianfu Famous Tea" are all excellent brand names.
Internal decoration elements include:
1. Shelves and Counters: They should have a generous design with smooth lines. Wooden materials are usually recommended, which can be painted to resemble rosewood or finished with clear varnish to maintain the natural wood color, thus achieving harmony with tea. Additionally, multi-treasure racks and small bookshelves can be added to display tea utensils and tea books. If conditions permit, an eight Immortals table or a coffee table can be placed for tea tasting.
2. Walls: The walls of the tea shop should be elegant, typically decorated with wooden panels painted in their original color. They should also reasonably incorporate calligraphy related to tea or promotional materials introducing relevant tea knowledge.
3. Floor: The floor should remain clean and tidy, using marble, terrazzo, or even carpets. Green or gray carpets are preferable, avoiding glaring colors.
4. Lighting: The top lighting must be bright, typically using electronic fluorescent lamps, the brighter the better. Counters and shelves should ideally be equipped with green light tubes, avoiding red lighting.
5. Embellishments: In-store embellishments are very important. Appropriately placing flowers, potted plants, large purple clay pots, or porcelain vases can add charm. Depending on the characteristics of different tea shops, various creative approaches can be adopted to achieve a finishing touch effect, avoiding blind accumulation.
The layout structure of internal decoration should be consistent with transactions, leisure, and the external environment, giving people a feeling of neatness, elegance, and comfort.