"I think these three in the ad are not rich and handsome enough, they are what we call '高级屌丝' (a higher level of loser). This marriage advertisement is, in a way, a call for us loser brothers to make a comeback on this Valentine's Day!" Mr. Tang, an employee in Zhongguancun, told the reporter after "admiring" the photos.
People coming out from the HaiDian HuangZhuang subway station in the morning and vehicles going by on ZhongGuanCun street can all see this billboard as long as they look up.