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I once asked a few young female friends: Would you buy sexy pajamas to wear? The answer for most of them was no, they mostly choose T-shirts and shorts as sleepwear, or buy sets of pajamas. Perhaps this attitude points out the reason why the sexy pajamas market is far less active and diverse than the underwear market. However, in the eyes of some professionals, sexy pajamas are still a "virgin land" worth developing because the current pajamas market only accounts for a small proportion of the underwear market.
Why do women who value inner beauty pay so little attention to sexy pajamas?