Riding on the enormous network effects of websites such as Alibaba, Taobao, and Yahoo China, when ad alliances were sprouting up everywhere, a uniquely featured Ali Mama was launched. Although this summer it was quietly released in public beta, it quickly became well-known and turned into an object of pursuit for tens of thousands of webmasters. Ali Mama (www.alimama.com) is an entirely new trading platform. It is the first to introduce the concept of "advertising as a commodity," allowing ads to be displayed in the marketplace as products for the first time, enabling both buyers and sellers to clearly see them. Advertising is no longer the exclusive domain of a select few; Ali Mama makes it easy for buyers (advertisers) and sellers (publishers) to find each other!