Since 2002, Kimi Raikkonen has been part of the TAG Heuer dream team of ambassadors and has actively participated in the design and development of TAG Heuer sports watches and Avant-Garde eyewear by TAG Heuer. The Ice Man, as he is famously known, has just signed a new long-term deal with the Swiss watch brand and, together with his wife Jenni, took part in a photo-shoot for the latest advertising campaign of TAG Heuer.