A pair of new shoes with excellent performance, ATR ELITE KFS—Dragon, was launched for Yao Ming. On the pure white shoe surface, a lively dragon ready to fly was outlined with special laser treatment. The dragon head is full of power and the dragon tail disappears cleverly in the heel of the basketball shoe, which just fits the ancient saying that the divine dragon can be seen from its head but not from its tail. In the blink of an eye, a simple and powerful dragon tail appears on the other shoe. The two shoes on the left and right are just combined into a vivid dragon, highlighting the extraordinary quality of this pair of shoes. The biggest highlight of this pair of shoes is that Yao Ming personally participated in the design and production. The design of the dragon pattern comes from Yao Ming's inspiration, because the dragon means China, nobility and honor for Yao Ming. As a Chinese person working hard in the NBA, he also hopes that his signature basketball shoes can incorporate more fashionable Chinese elements. This pair of shoes also uses KFS special material for the first time, and the upper realizes "automation". During exercise, the upper can change shape according to the changes in footwork, making the athlete feel more comfortable and helping them adjust their running posture. At the same time, the special material of KFS also increases the flexibility and support of the shoes, effectively reducing the injury caused during exercise.