On the evening of February 1, Nike held a press conference at Beijing Sport University and launched its "84" retro series of sports leisure products, which were designed to commemorate China's achievements in world sports in 1984. With the public display of the 84 sports culture series products, Nike also unveiled its market promotion for the 2008 Olympic Games. Renowned rock singer Cui Jian was invited to attend and perform, effectively creating an inspiring atmosphere. A sports documentary entitled Rush was also aired on site. This film, which depicted the arduous journey of Chinese sports in the 1980s, moved all those present.