Jensen's designs soon became the focus of the world's attention: Gold MEDALS at the World's Fair in Brussels in 1910 and 1935, gold MEDALS at the World's Fair in San Francisco in 1915, Gold MEDALS at the World's Fair in Paris in 1925, and gold MEDALS at the World's Fair in Barcelona in 1929. In 1918 and 1924, Jensen's jewelry was awarded to the royal family of Sweden and Denmark. Since Jensen's death, the workshop has maintained his design ideas and style to this day, making Georg Jensen the top silverware brand in Europe known for its elegant design.