In the bag industry worldwide, many bags are short-lived due to the nature of fashion. Just by looking around the street, you can see that Louis Vuitton is an exception. There are Louis Vuitton bags, Louis Vuitton purses, and so on. It's incredible how much popularity they have gained, and the reason behind this success is the high quality of their products and their iconoclastic designs. They sell people a feeling, an image: the fashion queen, rather than just a handbag or a purse.