Scene advertising | LED Deer

..This is an installation advertisement appearing on the streets of the Vancouver business district. A small deer made of LED light bulbs is powered by a generator attached to a bicycle nearby. Passersby can climb up to the platform via a ladder and pedal the bicycle to keep the LED lights illuminated. The amount of electricity required to light 120 regular bulbs is sufficient to maintain the brightness of 1500 such LED bulbs. This advertisement aims to persuade people to switch to more energy-saving LED bulbs.