Research shows that only 10% of wealthy consumers often purchase luxury goods.

The latest luxury goods market research report from Unity Marketing shows that only 10% of affluent consumers frequently purchase top brands.

Pam Danziger, president of Unity Marketing, said that contrary to what people assume, the final survey results show that a third of the surveyed affluent consumers stated that although they are fortunate enough to enjoy luxuries in life, these luxuries are not a part of their lifestyle.